What Is a Marketing Deck? Tips, Examples, and Templates (2023)

One of the frustrating things about marketing a brand or business is capturing your target audience’s attention.

Potential partners and customers are busy folks, and it can be a challenge to share your brand story and business model in a short amount of time. This is where a marketing deck enters the picture.

Whether your business is new to the scene or around for decades, a solid marketing deck plays a crucial role in getting your company off the ground. It can mean the difference between booming sales figures and a lagging product launch.

What is a marketing deck exactly? What does a great marketing deck look like? Most of all, why should brands care about creating a well-designed deck for marketing?

Get answers to these questions and discover marketing deck examples and templates that you can use every time you’re about to design a pitch deck for your marketing efforts.

Let’s get started!

What is a marketing deck?

A marketing deck, also known as a pitch deck, is a visual marketing presentation of your product or service. It aims to educate potential investors, co-founders, partners, and customers about your product or service.

Marketing decks can have different purposes both internal and external. For example, marketers and advertising teams use certain decks for internal presentations. These are often referred to as snapshot decks and can include metrics and data for a specific period. Website traffic and foot traffic to a retail store are good examples of snapshot decks.

Meanwhile, the terms marketing deck and sales deck can be used interchangeably because, in some cases, the purpose of a marketing deck is to close a sale when you’re making a sales pitch.

An effective marketing pitch deck should be easy to understand, convey trustworthiness, and be persuasive enough to elicit FOMO from your audience.

What are marketing decks for?

The primary purpose of a marketing deck is to persuade your target audience about the value of your product, service, or business idea. Ideally, your audience should be able to recognize the need to support, purchase, or advocate for your brand after viewing it.

It’s also worth noting that marketing decks don’t have to be associated with startups alone. Businesses of all shapes and sizes can use them as a powerful, persuasive tool, whether online or in face-to-face presentations.

You’re not aiming for a fancy talk or a highly detailed presentation when presenting this type of deck. The best decks present lean yet relevant information to their target audience concisely and straightforwardly.

When you present your marketing deck, your audience expects the following information:

  • Overview of your product or service
  • Your target market
  • The problem you’re solving
  • How your product or service can specifically address the problem
  • Your pricing
  • Current traction (in stats)
  • Business goals and how your team intends to accomplish these goals
  • What makes you different from the competition

Finally, marketing decks are usually created using PowerPoint, Google Slides, and other presentation software tools.

Why is a marketing deck important for your business?

Regardless of your niche, size, and industry, a marketing deck offers the following benefits:

  • The information you providehelps potential investors and partners decide if they want to take the next step (usually a meeting) in investing in your business.
  • It also helps explain what your business does to prospective employees, customers, and clients.
  • It's a living document that you can change and modify as your business needs and goals evolve.

To sum up, a well-thought-out marketing deck is a solid business asset for organizations looking to grow, whether through securing more funding or acquiring more customers and partners.

The essential components of a marketing deck

Getting your marketing deck right can make or break your business. For this reason, you need to understand the essential components of an effective one.

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Below is each component in detail with sample slides from popular marketing deck designs to inspire you the next time you're about to pitch your business.

1. Overview of your company

The first component in your marketing deck presentation should introduce your company, product, or service in one sentence. It's also important to state your unique value proposition (UVP) in this slide. Think of it as your power statement, and it should answer, "Who are you, and why should we listen to you?"

For this slide, don't forget to include your logo, phone number, and email address. The presentation below from Manpacks is a good example of an overview deck. Manpacks bagged a good round of funding using this presentation.

What Is a Marketing Deck? Tips, Examples, and Templates (1)Source: SlideShare

2. Information about your target market

This component should include your audience's demographics, market size, and market opportunity to succeed in the space. You can also highlight market validation or the process of figuring out if there's truly a need for your product or service.

Take a look at Airbnb's marketing size and market validation slides when they were just starting.

What Is a Marketing Deck? Tips, Examples, and Templates (2)

What Is a Marketing Deck? Tips, Examples, and Templates (3)Source:SlideShare

3. The problem

The third component highlights the actual problem that your product or service will address. In the sample slide below, Castle, a real-estate startup, raised $270,000 using this marketing deck.

What Is a Marketing Deck? Tips, Examples, and Templates (4)Source:SlideShare

This slide should answer the following questions:

  • What are you trying to address?
  • Who are the people experiencing the problem?
  • What is the problem’s impact on the people experiencing it?
  • How does the person address the problem right now, and are these solutions helping them?

If you can’t show you’re solving a real problem or pain point, your audience might lose interest in your presentation. A good practice when presenting a problem is to share a story.

You can further capture your audience’s attention by using visuals to explain complex issues. Finally, it also helps if you can illustrate how serious the problem is through data.

4. The solution (your product or service)

After sharing the problemyou’re solving and the corresponding market opportunity, your next step is to spotlight your solution! Paint a picture of your unique value proposition and support it with relatable anecdotes and visuals like video clips, photographs, or even a physical demo of your product.

At this point, don’t get too caught up in describing your solution in detail. Instead, provide a higher-level overview of your solution. Here’s how LinkedIn did it back in 2004.

What Is a Marketing Deck? Tips, Examples, and Templates (5)Source: SlideShare

5. Traction

This component will help validate whether or not your business model works. Focus on numbers that have contributed to your growth, like month-to-month sales figures, the number of app downloads, or your profit margins. The goal is to reduce any fear of risk in potential investors.

Take it from Single Music, a platform that allows artists to monetize their Spotify profiles.

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What Is a Marketing Deck? Tips, Examples, and Templates (6)Source: Single Music

6. Information about your competitors

For this slide, list your competitors and how your product or service compares to them.

Pro tip: Always highlight your company’s unique competitive advantages over your competition. However, avoid belittling your competitors.

Look how Snapchat compares itself to other platforms in terms of advertising in this slide.

What Is a Marketing Deck? Tips, Examples, and Templates (7)Source:SlideShare

7. Your marketing strategy

After convincing your audience about the problem, the solution, and how your product or service is different from the competition, your next slide should answer the question – how will you market your solution, and how long will it take?

What Is a Marketing Deck? Tips, Examples, and Templates (8)Source: SlideShare

This section of your marketing deck should answer:

  • How will you market to prospective customers?
  • What kind of marketing assets are you going to create?
  • What methods and means will you use to reach your customers? Why do you think they will work? Provide any proof you have that this can be achieved.
  • What’s your pricing like?
  • What are your target conversion rates?

You should be able to answer questions about your marketing funnel when presenting this slide.

8. Financial information

A slide highlighting your financial forecast is one of the most crucial components of your marketing deck.

What Is a Marketing Deck? Tips, Examples, and Templates (9)Source: Pitch Deck Hunt

Show your audience that you and your team can make money from your product or service. After all, investors and partners want to know if you can grow the funds they’ll invest in you.

Meanwhile, if your marketing deck is specifically for clients and customers, focus on how your product or service can help them save money in the long run.

9. Information about your team

For this section, highlight your core team members' domain expertise, skills, and success. Business partners and investors aren't just investing in your business; they’re also putting their trust in you and your team. You need to show them that the people behind the product or service are capable, sensible, and trustworthy.

What Is a Marketing Deck? Tips, Examples, and Templates (10)Source: SlideShare

10. Social proof

One better way to inspire investors or customers' confidence is to let them know that other people like them trust you.

For this slide, show off the positive reviews and feedback you've received in media publications, social media, and review sites like G2. Bonus points if you can include feedback from recognizable brands and influencers in your niche.

What Is a Marketing Deck? Tips, Examples, and Templates (11)Source: SlideShare

11. Your contact information

Finally, add your contact details (again!) to the final slide in your marketing deck. You can show this slide while answering your audience's questions about your presentation.

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What Is a Marketing Deck? Tips, Examples, and Templates (12)Source: SlideShare

How to build a marketing deck that works

Now that you already know the essential components to include, here are some helpful best practices for creating and designing powerful marketing decks.

1. Know your audience or investors

The better you know your audience, the more likely you’ll tell a story or share information that truly resonates with them. For example, find out what kind of businesses they support and learn about their best practices. Learning more about your target audience is the first big step toward a great pitch deck.

2. Use easy-to-read fonts

Your deck should be easy to read and understand. Always use simple and legible fonts. The best fonts for presentations are bold and big enough to make them stand out from the rest of your text. However, don't overuse strong fonts. Glaring fronts hurt readability and aren't a good sight for sore eyes.

3. Ensure that every slide in your deck has a purpose

When creating a deck, you should know where you're heading. Each slide should answer:

  • What is the biggest takeaway?
  • Does this content convey what we want to say?

An aimless presentation serves no good cause and is confusing for both your team and audience. When you know what you intend to convey with your slides, your audience also understands what to take home from it. You need to bring out the unique value with a defined purpose.

4. Consider brand consistency

Your marketing deck presentation is like your brand ambassador. Your audience might take photos or screenshots of your slides to share or save for reference.

Make sure the font, color schemes, and format of each slide in your presentation are consistent so that it's used as an example, not discarded as another convoluted graphic. Pitch decks with multiple fonts, color schemes, and backgrounds can often look amateurish and make you appear less trustworthy.

5. Aim for simplicity

As with fonts, aim for simplicity throughout the deck. Avoid walls of texts or even bullet points (a common practice) in your slides when possible. Use images or keywords the audience can connect to while listening along.

Simplicity adds to the visual appeal, enhancing the overall customer experience. If your presentation is simple and naturally flowing, it gains more real estate and attracts a larger audience.

6. Tell a story

You have probably read about this best practice many times. It's thrown around a lot because it rarely fails. Sharing a story keeps people interested in what you have to say and can also help make your presentation more compelling.

Regardless of the purpose, your decks should aim to create a brand story. It should answer the what, why, and how of your brand's values ​​and how they relate to your customers.

7. Use visuals

Our brains favor visuals over plain text. This isn't just an observation, but a proven fact. Therefore, make an effort to use images, infographics, icons, graphs, and similar visual elements in your presentations.

Also, remember not to overdo the graphics. Only use relevant visuals, and don't clutter your deck just because you think your audience will find them appealing. Too many visual or graphic elements can, in turn, impair readability and put the viewer off.

8. Always cite your facts

It's always good to reference every claim or statistic in your deck to build credibility. All your sources should also be recent and up-to-date.

A best practice is to quote only relevant facts and figures essential to support your argument or solution. Find a way to link them to the proprietary or original source.

9. Break the rules

Lastly, don't be afraid to break the rules!

For example, your research tells you because your audience loves to talk about growth strategies, you need to talk a lot more about traction than how your product works! With this information, feel free to spend more time highlighting growth tactics in your decks.

What's more important is that your deck presentation flows smoothly.

(Video) How to Create a Pitch Deck for Investors | 20+ Pitch Deck Templates

Examples and templates of effective marketing decks

Here are a few examples of effective marketing decks and templates that you can use.

1. Zuora

Andy Raskin, a strategic narrative consultant, shares several reasons why this presentation from Zuora is the "greatest sales deck" he has seen.

Source: SlideShare

These reasons are:

  • It talks about a significant, transformative change
  • The winners and the losers of the change
  • How Zuora can help its audience be part of the change

2. Buffer

Leo Widrich, the co-founder of Buffer, writes how this marketing deck helped them raise half a million dollars. He spoke about how traction is one of the most important elements of a pitch, particularly if you're new to presenting your decks.

Source: Buffer

3. Velocity Partners

This deck by Velocity Partners, a B2B marketing agency, is a perfect example of a brand that isn’t afraid to break the rules.

Source: SlideShare

With 50 slides (the standard recommendation is to have 20 slides or less), this deck talks about the content marketing deluge and how brands can rise above the noise.

Marketing deck templates you can use

As a marketer, you have a lot on your plate. The good news is you don't have to make decks from scratch. Here are three templates you can edit and use:

Know your audience first and make better marketing decks

Regardless of your niche or industry, creating better marketing decks boils down to getting to know your prospective audience as much as possible. The more you know and understand their needs, the more persuasive and engaging your deck will be.

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Struggling to create a presentation that'll stand out? Explore presentation software to create interactive slide decks and get your message across.


How do you write a marketing deck? ›

What to include in your pitch deck
  1. Vision and value proposition. This is a quick one-sentence overview of your business and the value that you provide to your customers. ...
  2. The problem. ...
  3. Target market and opportunity. ...
  4. The solution. ...
  5. Revenue model or business model. ...
  6. Traction and validation/roadmap. ...
  7. Marketing and sales strategy. ...
  8. Team.

What is a sample deck? ›

Sample decks show a large waveform, several pads, and access to quick controls for each pad. Sample decks are broken up into several components and understanding what they do is key to a quick, productive workflow.

What is pitch deck template? ›

A pitch deck template is an effective way to present your business to potential investors. It should be clear, concise, short, and persuasive. This document is used to convince potential investors about a startup idea, to show how your product or service works and what are the main benefits.

How do you prepare a deck presentation? ›

Yet, let's also expand on each point above to make the most of every part of the process.
  1. Choose a pitch deck model. ...
  2. Check out prior winning decks of your kind. ...
  3. Select the best template. ...
  4. Present a single idea per slide. ...
  5. Give it a story. ...
  6. Craft a compelling hook and a catchy ending. ...
  7. Add the most appropriate visuals.
29 Jul 2020

What are the best 6 tips for content marketing? ›

Be the person on the internet that actually answers the questions.
  • Create Content That Is Long And Lean. Longer content often performs better in searches than pieces that are shorter. ...
  • Use Data. ...
  • Don't Forget The Visuals. ...
  • Repurpose Content. ...
  • Pay Attention To Analytics.
5 Nov 2021

What's a deck of cigs? ›

A carton of cigarettes usually contains 10 packs, totaling 200 cigarettes. Some cartons contain twenty packs, totaling 400 cigarettes.

What is the sample space of a deck of 52 cards? ›

The sample space of 52 cards is all 52 possible outcomes, which is {Ace of Hearts, two of hearts, three of hearts...etc}.

What is a deck in marketing? ›

A marketing deck, also known as a pitch deck, is a visual marketing presentation of your product or service. It aims to educate potential investors, co-founders, partners, and customers about your product or service. Marketing decks can have different purposes both internal and external.

What makes a good pitch deck presentation? ›

Your pitch deck should include 10 elements: the problem, your solution, key product features, market fit, competitive landscape, revenue and operating models, your traction, your projections, your team, and your funding request.

What makes a good pitch deck design? ›

Your pitch deck should have some visuals, little text, and use simple language that everyone can understand. The deck should also be concise enough to convey your story in one minute or less. This investment pitch deck is short and to the point. You have little time to make an impression, so make it count.

What is the 7 by 7 rule in presentation? ›

The 7x7 Rule says that, for each slide in your presentation, you should use no more than: 7 lines (or bullets) per slide. 7 (or fewer) words per line.

What are the 7 steps to make an effective presentation? ›

7 steps to create a powerful presentation
  1. Know your audience - create a persona. ...
  2. Develop your idea - start at the end. ...
  3. Plan your presentation - step away from your computer. ...
  4. Create your visual aids - and keep text to a minimum. ...
  5. Set aside time to rehearse - keep to time. ...
  6. Prepare to present - check the technology.
10 Oct 2017

What is deck writing? ›

The deck is a newspaper term for a short article summary that accompanies the headline of an article. The deck is also known as "deck copy," "bank" or "dek."

What is the layout of a deck of cards? ›

A standard 52-card deck comprises 13 ranks in each of the four French suits: clubs (♣), diamonds (♦), hearts (♥) and spades (♠). Each suit includes three court cards (face cards), King, Queen and Jack, with reversible (double-headed) images. Each suit also includes ten numeral cards or pip cards, from one to ten.

What comes after 10 in a deck? ›

Ask the participants to work jointly and arrange the deck of cards in a regular order with all Clubs, followed by all Hearts, all Spades, and all Diamonds. Within each suit, the cards should be in this order: Ace, 2, 3, 4, 5 6,7, 8, 9, 10, Jack, Queen, and King.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

What are the 5 essential elements of a content marketing strategy? ›

The 5 Elements of a Powerful Content Marketing Strategy. An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan.

What are the 3 example of sampling procedure? ›

Methods of sampling from a population
  • Simple random sampling. In this case each individual is chosen entirely by chance and each member of the population has an equal chance, or probability, of being selected. ...
  • Systematic sampling. ...
  • Stratified sampling. ...
  • Clustered sampling.

What are examples of samples? ›

A sample is just a part of a population. For example, let's say your population was every American, and you wanted to find out how much the average person earns. Time and finances stop you from knocking on every door in America, so you choose to ask 1,000 random people. This one thousand people is your sample.

What are the 4 sampling strategies? ›

Four main methods include: 1) simple random, 2) stratified random, 3) cluster, and 4) systematic. Non-probability sampling – the elements that make up the sample, are selected by nonrandom methods. This type of sampling is less likely than probability sampling to produce representative samples.

What does OTP mean in cigarettes? ›

The term “other tobacco products” (OTP) is defined in the law to mean “cigars, cheroots, stogies, periques, granulated, plug cut, crimp cut, ready rubbed, and other smoking tobacco, snuff, snuff flour, cavendish, plug and twist tobacco, fine-cut, and other chewing tobacco, shorts, refuse scraps, clippings, cuttings and ...

Why are there 52 cards in a normal pack? ›

A card deck contains: 10 cards Ace through 10 and three picture cards (Jack, Queen, and King). Two suits, hearts and diamonds, come in red and another two, spades and clubs, in black. The most common theory is that the 52 cards represent 52 weeks in a year. The four colors represent the four seasons.

What's in a pack of 52 cards? ›

A standard deck of cards has four suites: hearts, clubs, spades, diamonds. Each suite has thirteen cards: ace, 2, 3, 4, 5, 6, 7, 8, 9, 10, jack, queen and king. Thus the entire deck has 52 cards total.

How many combinations of 52 cards are in a deck? ›

There are 52 cards in each deck, meaning that the total possible combinations would equal 52! (52 factorial) which is equal to 8.06e+67.

How many combinations are there in a 52 card pack? ›

The total number of possible hands can be found by adding the above numbers in third column, for a total of 2,598,960. This means that if there are 52 cards, how many combinations of 5 cards can be drawn (answer 2,598,960 combinations).

Are there 54 or 52 cards in a deck? ›

There are 52 cards in a deck of playing cards (54 if counting the two Jokers). 14.

What is a main deck definition? ›

noun. : the principal deck of a ship: : the highest complete deck on a naval vessel extending the full length and width of the ship.

What is the purpose of a deck? ›

Decks can be used for outdoor recreational purposes, such as grilling, sunbathing, entertaining, and relaxing. They may have additions, such as fire pits or hot tubs, and may include built-in 1 furnishings, such as benches or tables.

Is a deck the same as a PowerPoint? ›

The most significant distinction between a PowerPoint and a deck is that a “deck” is simply a collection of slides, whereas the term “PowerPoint” often refers to the final presentation which may be delivered in the form of a speech, video, or other format.

What are the 4 key elements of the powerful presentation? ›

12 elements of a successful presentation
  • Thorough preparation. ...
  • Rehearsal material. ...
  • An effective hook. ...
  • Clear objective and agenda. ...
  • Story-like structure. ...
  • Audience engagement. ...
  • Effective delivery. ...
  • Multimedia tools.
22 Jun 2021

What are the 4 keys that make for a good presentation? ›

There are four keys that will help your audience follow along and remember your presentation: content, audience, structure, and consistency.

What are the 3 key components of a good presentation? ›

All types of presentations consist of three basic parts: the introduction, the body, and the conclusion. In general, the introduction should be about 10-15% of your speaking time, the body around 75%, and the conclusion only 10%.

What are three components of a pitch deck? ›

Elements of the Pitch Deck
  • Thesis. At the top of your deck, include the key takeaway message that captures your company's who, what, where, how, and why. ...
  • Problem. ...
  • Solution. ...
  • Traction. ...
  • Team. ...
  • Market. ...
  • Competition. ...
  • Risks and Challenges.
13 Sept 2022

How do you write a compelling pitch deck? ›

Five top tips to create a compelling pitch deck
  1. Don't limit yourself to one. It would be so much easier to have a one-size-fits-all deck, but this approach simply doesn't work. ...
  2. Get your deck in order. ...
  3. Don't neglect the human angle. ...
  4. Make it about them. ...
  5. Personalise your deck.

How do you structure a marketing message? ›

Following are 20 key components, things to consider and marketing message examples to get you started.
  1. Plant Your Flag: Mission & Value Proposition. ...
  2. Align with Your Company Goals. ...
  3. Take a Deep Dive into Your Target Market. ...
  4. Research Competitor Messaging. ...
  5. Know Your Customers' Problems Inside & Out.

What is a template in marketing? ›

Strategy templates are a great way to capture and communicate what you know about the market and your long-term approach. They make it easy to define your goals, identify your target market, describe where your offering fits in the market, and understand your competition.

What are the 7 elements of a marketing plan? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the 4 types of marketing? ›

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

How do you write 7 p's? ›

The 7Ps of Marketing is the Price, Place, Promotion, Product, People, Process and finally, Physical Evidence. It originally started as 4 Ps, but as the world, and the complexities of marketing grew; 3 more were added to formulate an effective marketing strategy.

What are 7 C's of marketing? ›

In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well as the segment to which the strategies are being targeted. The seven Cs are Corporation, Commodity, Cost, Communication, Channel, Consumer and Circumstances.

What is an example of a marketing message? ›

Example: "Our award-winning product set decreases costs and increases revenue." Brilliant marketing messages are one-of-a-kind. Example: "You'll save so much you'll think you won the lottery."

What are the 5 Steps to a conversation in marketing? ›

It is important to do this because a sale can only come from having a positive conversation with your prospect.
The legendary 5 steps to a conversation
  1. Step one: Introduction. ...
  2. Step two: Short Story. ...
  3. Step three: Presentation. ...
  4. Step four: the close. ...
  5. Step five: REHASH.
29 Mar 2022

What are key messages in marketing examples? ›

Examples include “We were the first to…”, “We're the largest…”, “We invented the…”, “We're the only ones to…”, “We're the safest…”, etc. If your “why” is particularly interesting or inspirational, include it as a key message.

What are the 4 main components of a marketing plan? ›

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.

What are the basic 4 components of a marketing plan? ›

The 4Ps are:
  • Product (or Service).
  • Place.
  • Price.
  • Promotion.


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